Surf Lodge founder Jayma Cardoso is going back to her Brazilian roots. Concept Playa, her newly opened lifestyle shop with the hotel’s creative director George Sotelo, draws from her homeland’s plentiful beachside posadas. Its assortment specializes in chic fashions and home items from Latin America. Sotelo, who hails from Mexico, also designs the Thorsun swimwear label stocked here. 183 Edgemere Street; 631.483.5045; thesurflodge.com
